Google updates its search algorithms thousands of times each year. But we aren’t always told when one has occurred — and it’s rare that we’re able to prepare in advance.
However, Google has announced that its Page Experience algorithm update will be rolled out sometime during 2021. In order to maintain or even improve your site’s rankings after that rollout takes place, it’s important you do everything possible to ready your website. Here’s what you should know about page experience and how to improve it ahead of the update.