How Can Social Media Help Small Businesses Grow?

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How Can Social Media Help Small Businesses Grow?

Are you thinking about adding social media to your marketing strategy? We vote, yes!

Social media for your business is a great asset for growth, development, building customer relationships, and so much more. 

Social media has transformed businesses in the past decade thanks to the rise of giants like Facebook, Instagram, Pinterest, Linkedin, YouTube, and many others. Contrary to the past, it is almost rare to find a business without some sort of presence in the world of social media. The way in which businesses interact with customers has evolved heavily into online marketing and social influencing which ultimately leads to more $$$. 

Despite other beliefs, social media isn’t just in favor of big rig companies with lots of moo-lah. Social media platforms provide small businesses with an opportunity to engage and interact with customers in a tight-knit community. 

Social media is important for small businesses because it can

  1. Generate brand awareness

  2. Increase traffic to your site

  3. Sell your products/services.

One of the benefits of utilizing social media for your business is that you can push information out about your products/services quickly and effectively while reaching an abundance of people. With this comes more followers, more sign-ups and sales, and a higher conversion rate for your marketing campaigns.

Social media is one channel to direct traffic to your website to sell your products/services. This way you don’t have to rely on SEO, Ads, Google searches. In addition, selling your products and services has never been easier with platforms like Facebook and Instagram who offer direct marketing and retargeting ads. 

These tips are just the tip of the iceberg. Of course, there are many other aspects to social media like social media influencer programs, partnerships, giveaways, and more that can help your business soar above and beyond! 

So, if at any time you become overwhelmed by the deep depths of the social world, let us know! We’d love to help you out. And if you found this informative and helpful to you, please share with your friends and colleagues. We’re always happy to grow our social circle. 

Rock on,

The BoCo Collective Team

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