"What Should I Do with My New Professional Photos?"

Oh, snap! So you got your professional photos back from your marketing agency (ahem, like BoCo Collective), but you’re wondering what to do with them now that you have them?

1) Add to Google My Business: Put those photos to use on your Google My Business Page! A description of your business is extremely important, but when customers and potential clients search for you and your business, they will also be able to picture their experience with it! Ultimately, they can learn about your brand right from their browser without having to visit your website.

2) Use for website (especially your about page, products, and homepage): Update and add new photos to your business’s website. Photos can help build your business’s brand and map for your products! You can use headshots of owners/employees to tell personal stories on your about page, product shots for your order or menu page, and your most popular/favorited photos on the homepage for the world to see as soon as they click into your business’s website!

3) Social Media: Use those photos on social media platforms like Facebook, Instagram, Pinterest, and more! You can incorporate them into your daily feed AND cross promote them on Facebook, LinkedIn, Twitter, Pinterest or whatever makes sense for your customer reach. You can also utilize product photos for story slides and product showcases to really engage with your audience and cause a jaw-dropping moment (or several). Use a favorite photo on Facebook for your business page’s banner too!

Of course, there are so many more jaw-dropping things you can do with your professional photos, but this is a good start in getting those new pics out there!

We can’t wait to see what you develop (pun intended)!

Until next time,

The BoCo Team